Ad research

Save and organize ads

Build useful Saved Ads boards with folders, tags, ratings, notes, and sharing.

6 min readUpdated August 27, 2026Open in Tartol
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Quick visual guide

Save from a card, then manage the saved set from Saved Ads.

  1. 1

    Save from Discovery

    Choose Save on the ad card. Use the arrow beside it for another save destination.

    Discovery Save controlSave this ad
  2. 2

    Open Saved Ads

    Use Filters, All time, Most Recent, and Grid to find a saved item quickly.

    Saved Ads toolbarFind saved ads
  3. 3

    Add an outside ad

    Choose Upload ad when the ad was not saved from Discovery or the extension.

    Saved Ads Upload ad buttonUpload ad

Red labels show the exact control to use.

Watch the full walkthrough
Organize by a decision you need to make, not merely by where an ad came from.
Detailed referenceOpen this for definitions, limits, examples, and troubleshooting.

Folders, boards, and ads

Folders group boards. Boards group ads. An ad can be assigned to more than one board, while its source record remains in Discovery or Brand Tracker.

Save or unsave from an ad card

An outline bookmark means the ad is not saved. Select it to save the ad; the bookmark fills with Tartol lime and stays filled after you reload Discovery or a Brand Tracker ad library.

The bookmark is a split control on ad cards. Select the bookmark itself for a quick save with no board or folder, or select its chevron to choose a board or folder before saving. The destination menu lists folders and boards only; it does not repeat an All option because the main bookmark already performs that unassigned save.

On the Saved Ads page, assigned boards remain visible as labels beneath the card. Select the filled bookmark to remove the ad from Saved Ads, or select the chevron beside it to open the compact searchable board editor and change that ad's board memberships. The card returns to an outline bookmark elsewhere after the removal completes.

A simple organization system

  1. 1Create a folder per client or marketKeep top-level navigation stable.
  2. 2Create boards per questionExamples: Strong hooks, UGC openings, Offer framing, or Product demos.
  3. 3Rate selectivelyReserve five stars for ideas you would actually brief or test.
  4. 4Use short tagsTags work best as consistent labels such as hook, testimonial, comparison, or urgency.

Read running days

Ad cards show running days as a plain count such as 3D. Hover the badge to see Active or Inactive, the start and end dates, and a duration such as 3 Days. Active ads show Still running for the end date, and unavailable dates show Unknown. The count uses the stored running-day value when available and can update when newer ad observations arrive. This display is shared by Discovery, Brand Tracker, Saved Ads, feed views, and shared libraries.

Share without exposing the workspace

Use Tartol’s share action for supported ads, boards, or folders. A share link presents only the shared content and its permitted import flow; it does not grant general workspace access.

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Last updated August 27, 2026