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Creative Studio

Generate image ads

Create one to four ads from a product, audience, angle, format, and creative direction.

8 min readUpdated August 27, 2026Open in Tartol

Quick visual guide

Follow the numbered blocks on /creative-studio/images from top to bottom.

  1. 1

    Choose Ad Style

    Choose Auto to let AI pick. Choose Custom to select Templates or Upload a reference image.

    Image Ads Ad Style with Auto, Custom, Templates, and UploadAuto or CustomTemplates or Upload
  2. 2

    Select Product

    Open your saved brand, then select the product you want to advertise.

    Image Ads Select Product listPick the product
  3. 3

    Choose Target Audience

    Choose Auto to let AI pick, or Custom to use or create your own audience.

    Image Ads Target Audience controlsAuto or Custom
  4. 4

    Choose Angle

    Choose Auto to let AI pick, or Custom to use or create your own selling angle.

    Image Ads Angle controlsAuto or Custom
  5. 5

    Finish and Generate

    Set aspect ratio, language, country, creative elements, post text, and quantity. Review the credits, then choose Generate.

    Image Ads final controls and Generate buttonReview, then Generate

Red labels show the exact control to use.

Watch the full walkthrough
The generation flow shows your choices and credit cost before it starts.
Detailed referenceOpen this for definitions, limits, examples, and troubleshooting.

What you need first

  • A saved product with a clean name and useful description.
  • At least one credible product image or a clear creative reference.
  • A target audience and marketing angle, whether saved or entered for this generation.
  • Enough available credits for the displayed number of outputs.

Generate step by step

  1. 11. Choose Ad StyleChoose Auto to let Tartol pick automatically. Choose Custom to select Templates or Upload a reference image.
  2. 22. Select ProductOpen the saved brand, then select the product you want to advertise.
  3. 33. Choose Target AudienceKeep Auto for an AI-picked audience, or choose Custom to use or create your own.
  4. 44. Choose AngleKeep Auto for an AI-picked selling idea, or choose Custom to use or create your own.
  5. 5Review the final barSet aspect ratio, language, target country, creative elements, post text, and quantity. The Generate button shows the credit cost.
  6. 6GenerateChoose Generate. The job continues in the background and appears in Creative History.

Write better creative direction

Describe the desired outcome, hierarchy, and constraints. For example: “Create a clean 4:5 product ad for busy parents, lead with the two-minute setup benefit, keep the package readable, and use a calm kitchen setting.”

Auto casting uses the current product and brand audience research. In Image Ads, selecting a saved Custom audience applies its saved description and, when demographic evidence is concrete, its portrait to casting. Explicit audience ages override older saved age research, while mixed or unknown gender evidence stays neutral instead of guessing a woman or man. A pending or failed portrait never blocks generation: Tartol falls back to the canonical saved audience description and normal worker inference. Copywriter uses the same saved audience text to shape copy without visual casting. Versioned generation checks refresh older saved research before it is used.

When customer research is still running

Deep customer-voice research can take several minutes. Tartol follows the research provider until it reports a real success or failure instead of treating a still-running task as failed. A terminal callback preserves the same research run and resumes generation after a worker interruption, so check Creative History rather than starting a duplicate job.

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Last updated August 27, 2026