Find ads with Discovery

Start broad, then narrow down

1. 1Choose a viewAll Ads explores the library; Product Match uses one of your saved products as the starting point.
2. 2Search or select a presetUse a brand, product, phrase, niche, or outcome. Quick presets apply a useful bundle of filters.
3. 3Add only useful filtersStart with platform, format, niche, or running days. Too many strict filters can remove every result.
4. 4Inspect and saveOpen See details for evidence, then save strong examples to a focused board.

Choose the right browsing view

Open links in ad post text

Tartol recognizes complete HTTP or HTTPS URLs, addresses beginning with www, and bare web domains in ad post text. It displays them in Meta-style blue and opens the selected destination in a new tab without opening the surrounding ad card. The same behavior applies across Discovery grid, feed, and swipe views, Brand Tracker, Saved Ads, shared and detail views, generated-ad cards, and ad previews. These destinations come from the advertiser's original or generated copy, so treat them as external sites. Public API and MCP responses continue to return the original post text as plain data rather than presentation HTML.

How Most Recent mixes brands

In All Ads, Most Recent keeps the newest ads first while preventing one recent Brand Tracker batch from filling the first screen. Discovery rotates advertiser families within the newest start date. If that date contains too few brands, it draws other advertisers from the next recent start dates within a seven-day window and mixes them into the opening results. Related Meta pages that send visitors to the same brand website, such as a main page and a Shop page, count as one brand family. Ads from the same advertiser family keep their own order. Filtering to one advertiser shows that advertiser alone, while Oldest and Longest Running continue to follow their selected ranking directly.

How Product Match uses landing pages

Product Match combines the selected catalog product's identity and product-image profile with products identified on analyzed landing pages. Strong identifiers, exact product-image bytes, and conservative visual similarity between exact product depictions can establish a match; every ad verified to share that landing page can then inherit the product match. A representative sales-video frame or landing-page context image can appear in the preview, but it is explicitly excluded from matching evidence. The optional Visual Match filter is stricter and separately requires a compatible product to be visible in each individual ad creative.

Promoted-product previews on ad cards

When Tartol identifies the promoted product, the landing-page row above the ad creative can show its verified product photos. If a newly discovered ad reuses an older cached landing page, including a public capture shared into Discovery, Tartol follows the exact capture attached to that card, treats its fresh verification as recent activity, and automatically upgrades outdated product intelligence once at the capture source instead of accidentally selecting an older copy of the same URL. Private saved-ad captures remain workspace-scoped, and old pages that have not appeared or been verified recently do not trigger surprise paid enrichment.

Read signals as evidence, not guarantees

Running days, countries, EU reach/spend ranges, page activity, and creative patterns can help prioritize ads. Ad cards across Discovery, Brand Tracker, Saved Ads, feed views, and shared libraries omit country badges to stay compact. A Countries row appears directly below Platforms in an ad Details sidebar when the provider supplied country-market data; otherwise the row is omitted. It shows the first three countries as small flag-only icons with instant full-name tooltips, plus a compact overflow count when more are available. Countries uses explicit advertiser targeting when Meta supplies it and otherwise falls back to Meta's combined target/reach market signal. Granular country-level delivery breakdowns never replace it. The same definition is used in filters, results, details, exports, API responses, and connected tools. Delivery breakdowns may still support separate European reach and spend metrics for confirmed EU-transparency ads. EU reach and spend stay in the Details sidebar, where Tartol can distinguish reported values from modeled estimates and explain them in context. These signals do not prove profitability. Compare several signals and validate the idea against your own product and market.