Jump to a tool
Every media buyer saves ads. Screenshots in a folder. Bookmarks in Chrome. Links in Slack. And when you actually need inspiration? You cannot find anything. A good swipe file tool lets you save ads fast, tag them, and pull up the right one in seconds. Here are 10 of the best options, including our own.
The full list
Foreplay
From $49/mo
The most popular swipe file tool for media buyers. Save ads from Meta Ad Library with a Chrome extension. Tag by brand, format, and industry. Clean interface. The standard in the space.
Best for
Teams who need a shared swipe file
Tartol Saved Ads
Made by TartolIncluded with Tartol plans, from $81/mo billed yearly
Save ads from Discovery, Brand Tracker, or the Meta Ad Library with the Chrome extension. Boards sit in folders, and each ad can carry tags, a rating, and notes. Share a board or folder by link without opening up your workspace. Saves never use credits.
Best for
Teams who want the swipe file next to ad creation
Swipe File by Motion
Included with Motion
Built into Motion creative analytics. Save ads and track their performance data over time. Best if you already use Motion for creative reporting.
Best for
Teams already using Motion
AdSpy Saved Searches
Included with AdSpy ($149/mo)
Save searches and individual ads inside AdSpy. Not a dedicated swipe file, but works if AdSpy is already your main spy tool. Limited organization options.
Best for
AdSpy users who want basic saving
Notion (DIY)
FreeBuild your own swipe file database. Gallery view with images, tags, and notes. Free. Requires setup time, but you control the structure completely. Many media buyers swear by this approach.
Best for
Solo operators who want full control
Airtable
Free (1,000 records)
Similar to Notion but with better database features. Gallery views, filters, linked records. The free tier works for small collections. Scales well with paid plans.
Best for
Structured swipe files with advanced filtering
Eagle App
$29.95 (one-time)
Desktop app for organizing images and videos. Not built for ads specifically, but designers love it. Drag and drop, color-based search, smart folders. One-time purchase.
Best for
Visual designers managing creative assets
Milanote
Free (100 cards)
Visual mood boards for creative teams. Drag in images, links, and notes. Good for building inspiration boards around campaigns. The free tier is limited but usable.
Best for
Visual brainstorming and mood boards
Pinterest (Secret Boards)
FreeCreate secret boards to save ad screenshots and landing pages. Not built for media buying, but the visual layout works surprisingly well for swipe files. Free.
Best for
Simple visual collection on a budget
Google Drive
Free (15 GB)
Folders of screenshots and links. Not fancy. Not organized. But free, shareable, and already installed. If your swipe file is under 100 ads, this works fine.
Best for
Small teams with simple needs