Two search engines. Zero creative tools. Pick your poison.
AdSpy has the biggest database. BigSpy covers the most platforms. Both find ads. Neither makes them. Here's the honest breakdown.
Last updated: April 2026
Quick Verdict
AdSpy is better for serious researchers who need deep data and engagement metrics on Facebook/Instagram. BigSpy is better for budget-conscious users who want multi-platform coverage. Both are research-only tools.
What is AdSpy?
AdSpy is the OG ad spy tool. Over 150 million ads, mostly from Facebook and Instagram. Strong filters, engagement data, and demographic targeting info. But it's $149/month for one plan, the UI is dated, and it does exactly one thing — search.
What is BigSpy?
BigSpy covers more platforms than almost anyone — Facebook, Instagram, TikTok, YouTube, Pinterest, Twitter, and more. The free tier is generous. Pricing is cheaper than AdSpy. But the data quality isn't as deep, and the interface can feel cluttered. Like AdSpy, it stops at search.
Feature Comparison
AdSpy vs BigSpy: Feature by feature
AdSpyBigSpyBigSpy claims more volume. AdSpy's data is more verified.
BigSpy covers far more platforms.
AdSpy has deeper engagement metrics.
AdSpy. You can see age, gender, country targeting.
Neither. Research only.
Neither. You write your own.
BigSpy has simple alerts. Neither has real tracking.
BigSpy. AdSpy has no free option at all.
BigSpy has one. AdSpy doesn't.
BigSpy is much cheaper to start.
But what if you didn't have to choose?
There's a third option.
AdSpy: $149/month. BigSpy: $9 to $99/month. Either way, all you get is a search bar.
You find the ad. Great. Now what? Open Canva. Open ChatGPT. Brief your designer. Wait 3 days. Get back something that doesn't match. Go back and forth. Launch a week late.
Or — you could find the ad, generate your version in 30 seconds, write the copy with AI, and ship it before lunch. One platform. One bill. No freelancers. No waiting.
Stop paying for search engines. Pay for a workflow that makes money.
Cancel in one click. No contracts. No guilt trips.
Find It. Make It. Same Click.
See a winning ad. Generate your version in seconds. No designer. No Canva tab. No waiting.
Copy That Sells, Not Fills
AI trained on direct-response frameworks. Not the same ChatGPT slop everyone posts. Copy that converts.
Stalk Any Brand 24/7
Every ad they launch. Every ad they kill. Landing pages. Transcripts. Delivered to you like a spy report.
FAQ
AdSpy vs BigSpy: Common questions
Stop choosing between half-tools
Research. Generate. Write. Track. Ship. One platform does it all.
7 days free. Zero risk.
Cancel in one click. No contracts. No guilt trips.
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