Stop guessing if your ads are good. Here are the real benchmarks by industry so you know exactly where you stand.
Last updated: April 2026
Avg CPC (All)
$1.07
Average across all industries
Avg CTR (All)
1.11%
Average click-through rate
Avg CPM (All)
$11.54
Average cost per 1,000 impressions
Avg CVR (All)
2.17%
Average conversion rate
Cheapest CPC
$0.38
Food & Drink industry
Most Expensive CPC
$3.77
Finance & Insurance industry
The only way to know if your Facebook ads are performing well is to compare them against industry averages. These benchmarks are compiled from 2025-2026 campaign data across thousands of advertisers. Find your industry below and see how you stack up.
Finance & Insurance: $3.77. Consumer Services: $3.08. Home Improvement: $2.93. B2B: $2.52. Education: $1.06. Retail: $0.70. Apparel: $0.45. Food & Drink: $0.38. Travel: $0.63. Fitness: $0.82. Technology: $1.27. Real Estate: $1.81. Healthcare: $1.32. Automotive: $2.24. Legal: $1.32. These numbers represent the median CPC across campaigns in each industry.
Legal: 1.61%. Retail: 1.59%. Apparel: 1.24%. Beauty: 1.16%. Fitness: 1.01%. Technology: 1.04%. Food & Drink: 1.20%. Travel: 0.90%. Finance: 0.56%. B2B: 0.78%. Real Estate: 0.99%. Education: 0.73%. Healthcare: 0.83%. Automotive: 0.80%. Home Improvement: 0.70%. If your CTR is below your industry average, your ad creative or copy needs work.
Fitness: 14.29% (highest). Education: 13.58%. Employment: 11.73%. Healthcare: 11.00%. Real Estate: 10.68%. B2B: 10.63%. Technology: 2.31%. Retail: 3.26%. Travel: 2.82%. Finance: 9.09%. Legal: 5.60%. Apparel: 4.11%. Food & Drink: 5.00%. Note: "Conversion" means different things per industry. For ecommerce, it is a purchase. For B2B, it is often a form fill.
Finance & Insurance: $21.12. Consumer Services: $17.40. Home Improvement: $16.89. Technology: $13.18. B2B: $12.91. Healthcare: $10.98. Education: $7.73. Retail: $7.04. Apparel: $5.58. Food & Drink: $4.56. Travel: $5.68. Fitness: $8.29. Real Estate: $17.93. Legal: $8.50. CPM tells you how much you pay just to show up. Lower is better, but what matters most is what happens after the impression.
Step 1: Find your industry. Step 2: Compare your CTR, CPC, and CVR to the averages. Step 3: If your CTR is low, your ad creative is the problem. If your CTR is good but CVR is low, your landing page needs work. If both are good but CPC is high, your niche is just competitive and you need to out-create the competition. These benchmarks are averages. Top performers beat them by 2-3x.
If your CTR is below the industry average, fix your ad creative first. That is the biggest lever.
If your CVR is below average, your landing page is the bottleneck. Test headlines, CTAs, and page speed.
Compare your numbers monthly. Benchmarks shift with seasons. Q4 is always more expensive.
Top 10% of advertisers beat these benchmarks by 2-3x. The difference is almost always creative quality.
Track your own benchmarks over time. Your personal trend matters more than industry averages.
These are averages. Your competitors might be crushing it for half the cost.
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